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GuidesBlogAboutContact Start the checkHome / Who we help / Accountants for convenience stores
Accountants for convenience stores who answer the phone and fix the fee
Accountants for convenience stores get called about the same three things: the VAT letter on the mat, the till takings that will not reconcile, and the payroll run for weekend staff.
Most shop owners we meet have an accountant they cannot get hold of and a bill nobody explained. We agree the fee in writing before we start, reply the same working day, and include tax investigation cover free for every client. Every HMRC investigation we have handled, we have won.
In one lineSupreme Consultants is an AAT licensed accountancy practice in Cardiff Bay that handles VAT, bookkeeping, payroll, accounts and corporation tax for convenience store owners across South Wales. Fees are fixed and agreed in writing before work starts, and tax investigation cover is included free for every client.
Check we’re the right fit
A few questions about your business. Mudassir replies the same working day.
Thank you Mud, your help and support with my VAT return is greatly appreciated. Always a prompt response and my difficult VAT return was quickly submitted and resolved. Would definitely recommend.
5.0 on Google from 14 reviewsReply the same working dayFee fixed before we startEnglish, Urdu, Hindi and Farsi spokenIs your shop’s accounting in good hands? Three questions.
Three buttons, no email, and you see where you stand straight away.
Question 1 of 3
Does your accountant reply the same working day?
Do you know your fee will not change this year?
If HMRC wrote to you tomorrow, would they deal with it at no extra cost?
That is a real gap, and it usually shows up as a surcharge or an unclaimed relief. Run the check and we will tell you what we would pick up first.
Start the checkYou are in a reasonable position on most of it. The one you answered no to is worth a conversation before your next VAT quarter.
Start the checkYou are well served and there is no reason to move. The guides are there if you want to sense check your VAT treatment on mixed stock.
Read the guidesWhat you get
Tax investigation cover included free
We cover it ourselves for every client, where other firms sell it as an add-on. When HMRC writes, we answer the letter.
A fee you know before we start
A fixed fee agreed in writing. Ring us when the till roll does not add up and the call costs nothing.
Numbers in time for the second shop
Monthly figures show which site earns and which drags, so you sign the next lease knowing what it has to cover.
What shop owners tell us when they first call
These are the three lines we hear most often from convenience store owners in South Wales.
“The VAT letter came in August and my accountant still has not rung me back about it.”
Three weeks of not knowing, and a surcharge that could have been appealed inside the deadline.
“There is a carrier bag of supplier invoices behind the till and I open it in January.”
A year of purchases rebuilt in a hurry, with VAT on stock left unclaimed.
“I was invoiced for a ten minute phone call, so now I just do not ring him.”
The questions that save money never get asked, and small problems turn into HMRC letters.
What changes once we take it on
Your VAT, payroll, bookkeeping, accounts and corporation tax sit with one firm on one fixed fee. Every deadline for the year ahead is diarised by us, so you are not the one chasing. You call when something looks wrong and get an answer the same working day.
How this differs from a general practice doing your year end
Plenty of firms do good year end work for shops. The difference is what happens in between.
A general practice doing your year end
Accounts arrive nine months after the shop year closed.
Calls and emails appear on the invoice.
Investigation cover sold as a yearly add-on.
VAT treatment of mixed stock checked once a year.
With Supreme Consultants
Monthly figures you can price stock and staff against.
A fixed fee agreed in writing, calls never billed.
Investigation cover included free for every client.
VAT reviewed every quarter against your till data.
Eight questions about how your shop is run
Answer these honestly before your next VAT quarter closes.
Do you know your VAT split between zero rated groceries and standard rated lines?
Getting the split wrong on confectionery and hot food is the most common correction we make.
Does your till data reach your bookkeeping without being retyped?
Retyping weekly Z readings is where takings and banking stop agreeing.
Have you checked you are getting the retail rates relief you qualify for?
In Wales some relief needs an application, and nobody writes to tell you.
Is every member of weekend staff on payroll and assessed for auto-enrolment?
Casual till cover is the thing HMRC asks about most in a shop check.
Do you claim the VAT on supplier invoices that arrive loose with deliveries?
Loose delivery notes left in the stockroom are unclaimed VAT sitting on a shelf.
Do you know what each shop makes after staff and stock losses?
Without monthly figures a second site is signed on hope rather than numbers.
Is your shrinkage and wastage recorded anywhere other than in your head?
Unrecorded wastage makes your gross margin look wrong to HMRC.
If an HMRC letter arrived on Monday, do you know who opens it?
Our clients send it straight to us and there is no extra charge for that.
What we do for your convenience store
One firm handles the lot, on one fixed fee agreed before we start.
All Who we help- VAT on mixed stock
- Quarterly returns that treat groceries, tobacco, confectionery and hot food correctly, checked against your till data rather than guessed.
- Payroll for shift staff
- Weekly or monthly runs, starters and leavers, and auto-enrolment handled so your people are paid and HMRC stays happy.
- Bookkeeping from your till
- Takings, banking and supplier invoices reconciled every month. Migration to Xero is free if you want to move.
- Accounts and corporation tax
- Year end accounts and the corporation tax computation filed together, with the reliefs you are entitled to claimed.
- HMRC letters and checks
- You send the letter to us the day it lands. Investigation cover is included free for every client.
What we have found for shop owners who moved to us
Both of these were convenience store clients in South Wales who came to us from another accountant. One had been overpaying for two years and one was ready to open a second site.
Clients described by type. Names withheld.
- How it was found
- He was still paying full business rates through Covid because Cardiff Council required an application and nobody had told him.
- What happened
- We spotted it in the first meeting and the money came back to him.
- How it was found
- The owner was deciding on a second lease with no figures showing what each shop actually made after staff.
- What happened
- Monthly management accounts and one payroll across all sites meant every opening after that was signed off on numbers.
Reviews from clients
Thank you Mud, your help and support with my VAT return is greatly appreciated. Always a prompt response and my difficult VAT return was quickly submitted and resolved. Would definitely recommend.
I just want to say a big thank you to Mudassir for all the advice, guidance and help he has provided whilst dealing with my accounts and tax returns. From start to finish the service has been excellent and professional. Unlike other accountancy firms they provide a friendly personalised service, I was very clear on the process and was even provided with additional guidance where needed. Highly recommended!
Friendly, nice 👌 , helpful and great all around
Difficult to describe as there are too many words that can be expressed for a wonderful accountant and their firm.
Definitely 🔝 and highly recommended in Wales 🏴 and throughout the UK for Accountancy and Tax Services
Shaz Khan
How switching to us works
You can move mid VAT quarter and you do not speak to your old accountant.
- Before you join
A free introductory chat
Tell us where things stand. If we cannot genuinely help your shop, we will say so.
- Week one
Fee agreed and records requested
We complete your ID checks, put the fixed fee in writing, and send the clearance letter to your current accountant ourselves.
- First month
Past filings gone through properly
We review your accounts, VAT returns and HMRC record. This is where missed reliefs and appealable penalties usually turn up.
- By ninety days
Deadlines mapped and pay sorted
Every VAT, payroll and filing date is diarised for the year, and we talk through how you take money out of the shop.
Who we are not right for
We do not act for CIS construction subcontractors.
We do not take on charities.
We do not take on businesses already late in an HMRC investigation.
If your shop sits outside those three, run the check and we will tell you what we would look at first.
Accountants for convenience stores: questions people ask
What do accountants for convenience stores charge?
We work on a fixed monthly fee agreed in writing before any work starts. It depends on your turnover, whether you are VAT registered, how many transactions come through the till, your payroll headcount and how tidy the records are. Calls, meetings and emails are never charged for, so asking a question costs you nothing.
How do I switch accountants if my VAT quarter is halfway through?
You can move at any point in the quarter. We complete your ID checks, agree the fee in writing, and send the professional clearance letter to your current accountant so they hand over your records directly. You do not have to have that conversation. The handover, Companies House ID verification and Xero migration are free.
What happens if HMRC writes to my shop about VAT?
You send it to us the day it arrives and we deal with it. Tax investigation cover is included free for every client, where other firms sell it as a yearly add-on. Every HMRC investigation we have handled, we have won. We cannot promise an outcome, but you will not be answering HMRC on your own.
Do I have to change my till or bookkeeping software?
No. We work with the till system and records you already have, and we take takings and supplier invoices in whatever form they reach us. If you would rather move to Xero we migrate you free as part of switching. That is a choice, and plenty of shop clients stay as they are.
Can you handle a second or third convenience store?
Yes. Multi site owners get one payroll across all shops, one VAT return where the trade sits in one company, and monthly management accounts that show what each site makes after staff and stock. One of our retail clients went from one store to five with us reviewing the figures before each new lease.
Will you just do my year end accounts as a one off?
No. We work on an ongoing monthly basis covering bookkeeping, VAT, payroll, accounts and corporation tax, because that is where we find the missed reliefs and catch problems early. We also do not take on one off self assessment or capital gains returns. If you want a single filing typed up, another firm will suit you better.
Three ways to take the next step
Run the check on your shop
It takes a couple of minutes, and we come back the same working day with what we would look at first.
Start the checkGot a question about your VAT or payroll?
Ask Mudassir directly on 029 2264 0550 or by email, and the call costs you nothing.
Ask Mudassir a questionStill deciding
The guides cover VAT on mixed stock, payroll for shift staff and the reliefs Welsh shop owners have to apply for.
Read the guides